Oceanside, Nevada

Real life in an imaginary place.

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Look, we all know girls like to play games.

October 31st, 2004 by Wood

It’s just that usually they aren’t the games that involve a TV, Dolby 5.1 and a next gen console.

Introducing the Fragdolls, a group of girl gamers that promises to kick your ass. Being a modest sort of guy (because in general I suck) I do not doubt this. I do, however feel something that certainly feels like doubt as I skip lightly through the Fragdoll’s site. Something about this just nags at me, I can’t quite put my finger on it. Their bio pages certainly sound credible, hell, some of these girls sound like bizarro world versions of my homies, murderous, bloodthirsty killers who happen to be soft and roundy in places that gamers normally, well, aren’t. The essential wrongness of this troubled me, because I mean, really, isn’t that the dream of every geek? A woman who likes most of the same things he likes and is hot too? That’s when it hit me:

They’re all hot.

Well, some more than others, but there isn’t a one of them that isn’t seriously cute. Then I started to notice the overall presentation of the site, it’s slickness and design sensibility. Not to mention the cute individual caricatures of each of them, reminiscent of any number of examples of pop culture doll iconography. What really bugs me are the glamour style photos and the cute matching Fragdolls tank tops.

At first glance this looks legit, on closer inspection I sense a gaming clan with all the legitimacy of a studio assembled generic hot girl pop group. I am prepared to accept that they may be gamers and they each may be very good. I’ve had my ass kicked by girls, including my own Flip; I’m not proud. But there are numerous little details that suggest there was a lot of money sunk into this (there is a Sponsored by Ubisoft badge on the bottom of the page, as well, though they aren’t obviously shilling for Ubisoft). In the end, all my doubts come back to the fact that there’s not a single one of them that’s overweight or has bad skin or poor fashion sense. This group was concocted to give girls a gaming role model so that they would be motivated to bring their consumer power to bear on the exploding gaming market. No one in our image conscious world identifies with unattractive people, so, well, there you have it. I think it’s really another example of trying to turn a positive message for girls (you’re powerful, believe in yourself, you can do anything) into a marketing opportunity, which is just too bad.

Note to Mr. Advertising Man (or Woman): If you really wanted to make me believe this was legit, you would have left out the galleries. Women who want to be taken seriously for, well, anything that doesn’t involve their physical appearance, don’t post pictures. Forces pigs like me to listen to them. Works too.

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