Recall yesterday when Apple announced a $200 price cut on the iPhone? Just to clarify, I wasn’t happy about it but in a resigned kind of way. When you’ve been buying computers and gadgets for as long as I have you learn that no matter what you buy this week, next week there will be a cheaper and better one available. If that’s a problem for you then perhaps you need to take up a less expensive hobby. Golf, for instance. So, again, not happy but not about to spend my time bitching and moaning about it.
Imagine my surprise when I fire up NetNewsWire and find out that Steve Jobs has posted an open letter that says:
…being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon.
Which is kinda what I just said, only from the mouth of someone, uh, influential. Steve goes on to say:
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple’s website next week. Stay tuned.
Now keep in mind that they totally didn’t have to do this. I mean, it’s not like iPhones were riddled with manufacturing defects and dying left and right. Apple could have done nothing and reaped a metric fuck ton of bad will, but let’s face it, Steve Jobs’ Apple could probably afford it. That Steve stepped up to the plate and made the gesture shows grace and real class.
Link to open letter.
Via just about the entire Mac related news universe.
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